04/05/2026
SMDV Flip Softbox for clip-on flashes: Ready to use in 20 seconds – the fastest folding system for portrait, beauty, and fashion photography on location and in the studio
SMDV Flip Softbox: The fastest softbox for your on-camera flash
Does this sound familiar? You’re on set, the moment is perfect—and you’re still fumbling with your softbox. With the SMDV Flip series, that’s a thing of the past. Ready to use in 20 seconds, with studio-quality light. I’ll show you what the Flip boxes can do and which one is right for you.
What makes the Flip series special?
At its heart is the SMDV folding system: The light modifier doesn’t need to be completely disassembled for transport—with the folding system, it can be quickly folded down to a manageable size and is ready to use again in 20 seconds. No screws, no assembly, no searching for loose parts.
Another highlight that sets the Flip-Box apart from many competitors: the magnetic flash attachment. The flash simply clicks into place—and stays secure. This is invaluable in everyday use, especially when quickly switching between the flash and softbox.
SMDV was founded in 2003 by JS Kim, a professional photographer with his own studio. Dissatisfied with the equipment available at the time, he decided to develop high-quality lighting equipment himself—equipment that he, as a demanding professional, would use himself. You can tell from this philosophy that the products were designed by someone who knows how things work on a real shoot.
Model Overview
The Flip series is available in various sizes—all octagonal, all featuring the proven folding system:
Flip 20 – 45 cm diameter The Flip 20 is the most compact option and ideal for the Godox V1, Profoto A1, and A10. Perfect when pack size matters—such as when traveling or at events where you’re on the move a lot.Â
Flip 24 – 55 cm diameter The Flip 24 is extremely versatile for studio and on-location photography and delivers the soft, even light sought after for portrait, beauty, and fashion shoots. It is the sweet spot of the series—large enough for beautiful catchlights, compact enough for a backpack.Â
Flip 28 – 70 cm diameter Mounting it on a light stand is a breeze thanks to a quick-release clamp, and the built-in tilt mechanism allows the box to be adjusted by 90 degrees. At 70 cm, you get really beautiful, voluminous light—ideal for portrait sessions with a little more setup time.
Flip 32 – 80 cm diameter The Flip 32 impresses with soft, even light, natural eye reflections in portraits, beauty, and fashion, as well as durable, wear-resistant nylon fabric. This is the box for you if you want maximum light quality and are setting up on a tripod.
Light Quality: Two Diffusers Make the Difference
All Flip models use a dual-diffuser system: The inner diffuser and front diffuser together produce even, soft light without a distracting hotspot in the center. The inner diffuser is permanently sewn in but can be permanently removed—please note: it cannot be reattached once removed. This gives you flexibility: maximum softness with both diffusers, slightly more light output without the inner diffuser.
For even more directional light, an optional Grid (honeycomb grid) is available: The grid limits the spread of the soft, diffused light, narrowing it into a narrower cone and producing a more intense, directional light—ideal for more precise lighting in portrait, fashion, or lifestyle photography.
Which Flip-Box is right for whom?
Do you shoot a lot on location and want maximum mobility? Flip 20 or 24. Do you do portrait shoots with a bit more setup and want a studio feel on the go? Flip 28 or 32.Â
What all models have in common: You buy once, never have to deal with the hassle of setting up—and can focus on what matters. The moment.
























